You might have heard that a picture is worth a thousand words. Humans are visual creatures who process information based on what they see. Images are a powerful tool in the e-commerce business, and high-quality images can drive conversions.
Customers hardly buy anything without seeing and getting a feel of the products, but as the trend for online shopping is gaining momentum, images are the only source of keeping the products alive. Images have the power to express every detail about your product, and the use of high-quality images can make a difference in your sales. Hence, it is essential to invest in images as they represent your product and brand. Today, we will share some tips to drive more conversions, but first, let’s have a look at conversion rate optimization and its importance.
Conversion Rate Optimization & its Importance
Conversion Rate Optimization is the process of improving a landing page or your website based on user behavior by using analytics and tracking to drive more conversions. In this saturated market, traffic is unpredictable and inconsistent. Hence, it is crucial to improve your chances by using tools such as Hotjar, Freshmarketer, and Crazy Egg, to implement analytics and tracking tests like A/B testing, session recordings, form analysis, heatmapping, etc.
CRO is important because it can find weaknesses in your conversion strategies, and ensures the optimization of your product pages, compelling users to click on the ‘Buy’ button.
Paying special attention to the product images is very important to generate sales. Let’s look at some of the ways you can optimize them to drive more conversions.
Best Practices to Drive More Conversions
Your product might be unique, but the use of low-quality images for it will fail to convey your story and will result in loss of sales. Products images are the first impression to your customers, and, as they play an important role in attracting and eventually convincing your customers to buy your product, they should be stellar. You can follow these tips to make your product stand out:
Use High-Quality Images
High-quality images are displayed in the e-commerce business, and brands shouldn’t compromise in this area. Too many brands have tried selling their products with low-quality images, which not only cost them their reputation but business as well. Customers rely on high-quality images of a product to evaluate it, so it is crucial to invest in a professional photographer or digital equipment to take photos by yourself. In addition, a professional photo editing service provider can further enhance your product images.
Provide Context
Context helps your product stand out among others. Your product image should be in context; it should display the idea of using the product. If you are displaying a couch, show it in a room, if earrings are your product, click a model wearing them. You can do the same for fashion, decoration, and clothing items.
These slice-of-life images help the customers in visualizing the product's usage, which convinces them to buy the product.
Use Large and High-Resolution Images
Let your users zoom in to your product. Using low-resolution, poor-quality images degrades trust with your potential customers and turns them off from purchasing your product. As customers can not feel a product like in a physical store, large product images help them evaluate it in greater detail.
High-resolution images enable the customers to zoom in to view a product’s details, and all the popular brands have been found to use this functionality. Large images not only catch the attention of the customers but also affect their perception of your product’s value. Image’s resolution also reflects the quality of the product, which helps the customers in their final decision.
Use Multiple Product Images
Multiple product images boost your conversions. A single product image is never sufficient to convey the whole story of your product. It is always better to use more photos as it means more opportunities for your customers to evaluate your product. You can keep the images interesting by combining traditional white background photos with lifestyle images while showcasing your product. While most fashion brands on average use eight images, Adidas uses 28 images to showcase each of its products.
Use Multiple Angles
Upload multiple photos with various angles to let the customers see your product in greater detail. A single image from one angle might not be sufficient to convey the necessary information needed to make a purchase. “Best Made” Company includes multiple images to sell its products.
Represent Your Brand In Your Images
Use high-quality product images that also represent your brand. You can accomplish this by including humans in your product images. Around 62% of brands use models in their images, and you can either use them to illustrate a product’s usage or enhance a product. Photos featuring people are a great way to boost your conversion rate but avoid using cheesy stock photos.
Make sure all your product images reflect your brand and always be transparent about it. Dissatisfying by using fake enhanced images and sending a product that looks nothing like them is the last thing you would ever want.
Know Your Audience
Before you strategize your image content and styling, make an effort to get acquainted with your audience. Everyone has different perceptions, but the key is to find a common ground. Take some time to familiarize yourself with your target audience’s likes and dislikes, preferences, demographics, etc, and make a strategy according to it.
Conclusion
While following these practices can guarantee a boost in your conversion rate, the best practice is to always test your product photos and see which strategy works best. As every e-commerce platform differs from each other, not everything works on all platforms. You must follow the image guidelines of the ecommerce platform you are using. For instance, the Amazon image guidelines may differ from eBay image requirements.
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